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Copyright © 2007 - The Crazy Mind
A Webmaster Blog
The mere introduction of keyword density concept led to the destruction of unique content all across the globe. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men. The results have been disastrous! Otherwise wonderful content has been utterly destroyed. This slaughter of innocent copy must stop!
The primary goal is to write content to see that keyphrases are virtually undetectable when read by someone with no knowledge of SEO. One vital step in making this happen is to carefully research and select your keyphrases.
Common Mistake by Every Webmaster:
Many site owners and newbie copywriters make mistakes like replacing every single instance of a generic key term with one of their chosen keyphrases. Doing this in moderation is certainly acceptable, but frequently copywriters get carried away with tragic results.
Example:
Spanish Villas For Rent If you are looking for Spanish villas vacations, search our site for the best deals in Spanish villas. No other Spanish villas site has the selection of premium Spanish villas with the most sought after locations that we have. View some of our Spanish villas pictures or take virtual tours of our Spanish villas today.
Tips to relieve yourself from the mystery of keyword density
1. DON’T use keyphrases to describe your own products or services. Instead, use them to describe what your product or service is not, or what it is similar to or what it is better than.
Example:
Any keyphrase that begins with the word “cheap.” “Cheap insurance,” “cheap sunglasses,” “cheap software” – the list is endless. It’s simply not a good idea to call your own product cheap. Yes, It is true that people are looking for cheap things, but that is because they don’t want to pay a lot. When THEY call your product cheap, it is in relation to price.
But When YOU call your own product or service cheap, it degrades the product or service’s perceived value.
Instead, let others know that your product is NOT cheap. For example:
Unlike cheap travel insurance offered by other underwriters, our policies have provided long-standing, publicly held companies with a history of exceptional customer service. You get affordable coverage and peace of mind.
The phrase is highly relevant to the page, you get to attract lots of visitors, and the copy is set to convince them that “cheap insurance” isn’t what they really wanted after all.
3. Position yourself against your product to show how you are better.
Example: Instead of using “web design for small business” for which you will target the keyphrases like small business, You can target keyphrases like “small business owners” or “small business startups“.
4. Breaking your long keyphrases into a sentence.
Example: for a keyword like “Texas Hill Country real estate”
There is no more beautiful place than the Texas Hill Country. Real estate listings in this area are filled with stunning homes that.
sounds like a very natural sentence.
SEO copywriting should be looked as an art rather than an assembly line task, your content will sound more natural, will convert better and will help prevent further additions to the already overcrowded collection of tortured copy everywhere!
Supporting Articles -
Keyphrase based indexing by search engine spiders – A data-pull model
Researching content from Internet
March 6th, 2007 at 12:32 am
Hey,
though keyword density help attract a search engine to a site…can a site survive without having a definite purpose!
March 6th, 2007 at 3:51 am
Hi,
There are sites that seem to serve no immediate purpose…the content on such sites doesn’t change over a period of time, but after a ‘good period’ with Search Engines, they loose their visitors!
Can ‘keyword density’ then be useful?