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Copyright © 2007 - The Crazy Mind
A Webmaster Blog
Some forums and content management systems have ‘newsflash’ type content which means that the important keyword terms rotate each time the page is loaded. Probably here the search ranking factors are
Constantly rotating content can be a useful tool for informing users of new features, upcoming events and so on. It doesn’t intrude in the forums as it would if all 4-5 news items were displayed at once and it grabs attention. Obviously it has to be designed carefully so as not to be too in-your-face. It may also be useful to check your visitor logs; if you do not have a significant proportion of return visitors, it’s a pretty pointless move, anyway. And if you have a very high proportion of return visitors, You will know that news isn’t what they are looking for as both Search engines and users love to find stable content.
1. Emails should 90% be fixed with a series of FAQs. Try to make FAQ or knowlegde base on your ecommerce website , since most of problems are common try to address the questions there from website only so that people can read and find answer instead of calling , remember no one like to call when they can find answer themselves
2. Raise prices on troublesome products.
3. For technical stuff take the help of your manufacturers they must be supporting to how to write content and documentation for the products
4. Make the phone number for support a premium number! Not ten bucks a minute premium, but offer the customers the premium number where you will help them or the non-premium number of the manufacturer. Make it easy to use the premium number for customers and hard to find you directly on a standard number.
5. Develop an email list of your best customers and cater to them.
6. Use the profit that you earn from the sale to fund a new business that you truly enjoy…good luck!
For more reading after you got exhausted or If I missed any points, Click on this Ecommerce thread
Most of the backlinks are placed by the seo / webdesigner , rather than a grateful customer.
In most cases these links are not-related links to the website, and their purpose is either referrals from impressed visitors, or ‘link power’.
Linking back to the web designer is traditional and goes as far back as people have been designing websites for people. Google knows it, too. And a link to the person who designed the site is most certainly a valid vote, nofollow would be a LIE – and is so standard it’s usually only questioned in corporate environments and even then, sometimes it’s fine.
SEO is a different story. I have had links back for SEO – voluntarily and gladly given, as a matter of fact, more than once – and it didn’t hurt one iota. I wouldn’t do it again in a competitive market because I think it’s a magnet for competitors of the client to start swiping off the site. Maybe in an obscure visible place (meaning not hidden) I would as a credit (with the client’s agreement) but not right out there where it’s very plain for competitors of the client to see right off.
What Gets the scrapers to target your website in the first place?
1. If Your website is a very popular site in your niche and getting lots of traffic from search engines, it means that your website URLs are crawled very highly and this makes it easy for scrapers to steal the content and make a MADE FOR ADSENSE(MFA) sites putting your content.
2. Some are marketing analytics for advertising companies to gather data about you and your company and sell it to advertisers for profit. The marketing strategies involve continuous observations on following factors
In the recent times, Many people seem to post about sitemap.xml suffering a problem with content. In the sitemap you give a title, description and URL of the webpages in your website
Is the new content title and meta tag scraped before the sitemap is submitted to google by sitemap generators? And the Answer is YES
The sitemap.xml file hands over a list of urls of website directly to any scraper who wants to make use of it for cloaking
Cloaking is primarily used to show an optimized page to the search engines and a different page to humans
Excessively scraped sites can struggle in the SERPs- This means that When someone mirrors your content it’s possible for your page/site to get hit with a duplicate content penalty.
Some Ideas to make it hard for Scrapers
But….
Any time you give scrapers a clear path to avoid honey pots and spider traps they’ll use it. With that said, the scrapers can simply scrape a search engine first using site:mydomain.com to get the equivalent of a sitemap and avoid your spider traps anyway.
With the Robots no-content tag, Webmasters can now mark parts of a page with a ‘robots-nocontent’ tag which will indicate to Yahoo slurp to recognize what parts of a page are unrelated to the main content and are only useful for visitors. TThis means that the terms contained in these special tagged sections as information for finding the page or for the abstract in the search results. Note: Using a “nocontent” tag to mark explicit sections of content is not considered “cloaking” because all of the content on the page is available to protect the relevance of the results.
Example:
div class=”robots-nocontent”
This is the navigational menu of the site and is common on all pages. It contains many terms and keywords not related to this site
span class=”robots-nocontent”
This is the site header that is present on all pages of the site and is not related to any particular page
p class=”robots-nocontent”
This is a boilerplate legal disclaimer required on each page of the site
div class=”robots-nocontent”
This is a section where ads are displayed on the page. Words that show up in ads may be entirely unrelated to the page contents
Basing on the updates on many websites, Yahoo will soon update its index for this new change and you will be able to see a shuffle in the ranking of the websites.
The ‘robots-nocontent‘ tag does not in any way affect how links are treated. All links will continue to be used to find targets and will carry attribution to the target if they do not have the ‘rel=nofollow‘ tag on them, whether or not they are inside a ‘robots-nocontent‘ section.