A Webmaster Blog
one of the first steps after launching a new website is to seek out directories that you can add your URL to.
So Is it beneficial to swap reciprocal links with a directory? Few Points to remember……
1. Depends on the quality of the directory. There are all types of directories. You will see directories that are low quality in appearance and content, and you will find directories that are high quality and offer useful related content.
2. Look for the editor controlled directories.
3. You should be able to find relevant content to what your website is about.
4. Focus on quality and relevancy than PR(page rank). PR does not matters in this case because there are many quality websites which start off new with low (or no) PR.
5. Getting your site reviewed manually and then listed in a directory determines the quality, relevancy of your website as well as the web directory you are submitting to.
6. You might try Googling your keyphrase + add link [or] suggest link [or] add url [or] submit a site which will show you websites that match your keywords and also actively solicit link exchange.
7. Link exchange with quality sites when it benefits your end users experience by helping them learn more about your own product/service/information.
8. Link exchange should always be conducted first and foremost as a branding and traffic building function.
9. Do not make linking decisions based on how you think it will affect your website rankings in search engines.
10. If you “require” reciprocation instead of politely requesting it when it benefits the end user, think of how that sends the wrong signal to the other webmaster.
11. Look around your keyword sector in Googles version of the ODP. (this is best done AFTER getting an odp listing – or two). Find sites that have links pages or freely exchange links. Simply request a link exchange. Put a page of on topic, in context links up your self as a collection spot.
12. Search Engines prefer that you as a webmaster avoid those services where you pay your money and then you get auto linked to hundreds or thousands of websites overnight without making any decisions as to who you will or will not be linked to.
13.
Who you link out says a lot to the search engines about your link development strategy.
14. You fail to update your content on a regular basis and/or publish fresh useful content on a regular basis and you are more likely to lose your search engine rankings.
15. Buying links from quality directories or blogs (and via blog comments) are also useful when it’s relevant for the end user.
16. Keep link development volume natural.
Obtain a new link today, none tomorrow, 3 links the next day, none for the next few days, 4 the next day, one the next day and so on.. If you find a cure for a horrible disease and you publish it on your website and you end up with a high volume of links overnight, do not worry about that. The search engines are smart enough to sort that out.
17. Topical directories have the strongest rankings
18. Browse through the 99% web directories to know which is the worthwhile directory and this should be a continuous process.
19. Support your local and topical directory.
20. Web directories help in finding authority websites
21. More doubts… Read this How to assess free and paid directories?
Remember there is no free lunch and links are cheap.