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Client links to SEO – Nay or Yay?

Uncategorized May 8th, 2007

Most of the backlinks are placed by the seo / webdesigner , rather than a grateful customer.

In most cases these links are not-related links to the website, and their purpose is either referrals from impressed visitors, or ‘link power’.

Linking back to the web designer is traditional and goes as far back as people have been designing websites for people. Google knows it, too. And a link to the person who designed the site is most certainly a valid vote, nofollow would be a LIE – and is so standard it’s usually only questioned in corporate environments and even then, sometimes it’s fine.

SEO is a different story. I have had links back for SEO – voluntarily and gladly given, as a matter of fact, more than once – and it didn’t hurt one iota. I wouldn’t do it again in a competitive market because I think it’s a magnet for competitors of the client to start swiping off the site. Maybe in an obscure visible place (meaning not hidden) I would as a credit (with the client’s agreement) but not right out there where it’s very plain for competitors of the client to see right off.

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