1. Two word phrases 28.38 percent
2. Three word phrases 27.15 percent
3. Four word phrases 16.42 percent
4. One word phrase 13.48 percent
5. Five word phrases 8.03 percent
6. Six word phrases 3.67 percent
7. Seven word phrases 1.63 percent
8. Eight word phrases 0.73 percent
9. Nine word phrases 0.34 percent
10. Ten word phrases 0.16 percent

Google has the “webmaster mindshare” by virtue of its market position – in our neck of the woods Google has about 80-90% of search traffic so to ignore this would be silly. The lack of comments by Googleguys on heavily moderated forums, etc seem to reflect a much tighter corporate rein over comments made – always vague and perhaps a bit of mis-information.

SEO ethics define the relationship between the webmaster, website and the topic based online resources where the Webmaster will promote the website. This has nothing to do with Search Engines. Search Engines do not define what is an authority from a million websites. It is the webmasters(of blogs, web directories, relevant websites, social networking sites etc) and the Online users who give the site the status of an AUTHORITY and the Search Engine only crawls, stores the information in its database and gives the results as per the query.

Google is not the only resource to find the Information.

Today’s webmaster so intellectually lazy they actually believe that the best information is going to come from a heavily moderated Google Groups forum. Today’s webmaster confuses helpful information with what is essentially Kool-Aid that is being posted on Matt Cutts blog.

Do you actually believe the dialogue on a Google Group or a Matt Cutts blog is moderated for anything other than to make webmasters conform to Google’s corporate will? On WebmasterWorld, and other forums like Webmasterworld and many others, we are free to discuss every aspect of search marketing. On Matt Cutts blog and the official Google forums you are not. Google controls the dialogue and the outcomes of the discussions. Google and Matt Cutts are not concerned with helping you rank better. They are concerned about the integrity of their algorithm, and making webmasters unpaid partners in protecting Google’s algorithm through snitch networks and data mining enterprises like Webmaster Central.

Todays webmaster is so compliant, complacent, and utterly sheep-like they are willingly surrendering highly personal data to Google without understanding how it ultimately benefits Google far more than it benefits them. The toolbar was pretty invasive, but webmaster central is a shameless data grab. Old ladies resist when someone snatches their purse. Todays webmaster lacks the will to resist and the intellect to understand what Google is doing to them. Do you understand the irony of a search for “Webmaster Central” leading to several web pages that benefits Google instead of websites that benefit webmasters?

Google endeavours to control the discussion of Google by limiting it to their own network of blogs and discussion forums. How else to explain the absence of AdSense advisor, GoogleGuy, Adam Lasnik, and AdWords Advisor? ASA didn’t even bother to announce the last AdSense weekend update. GoogleGuy is absent on Webmaster Forums except to defend Google at TW or promoting their snitch programs.

When was the last time GoogleGuy or the other representatives did something on the webmaster forums to help or answer questions? Where have they gone? I will tell you where they are. They are hijacking our dialogue and moderating it on the official Matt Cutts blog and their other Kool-Aid forums. I believe it’s a conscious effort to control what you think and gain webmaster mindshare for the benefit of Google.

Am I the only one who feels it’s extraordinary how Google is becoming the arbiter of web ethics, coding practices, and the webmaster dialogue? Do webmasters really want an Internet that is defined and dicated according to what is good for Google?

Last year I spent most of my time learning about better usability. Now I spend time trying to figure out why some of my pages go missing in Google. Google charges for advertising and is a for profit company.

The discussion on Official Google forums and Official Google Blogs is understandably going to be limited to what is good for Google. No surprise there, right? As fun and entertaining as Matt’s blog is, you aren’t going to walk away a better SEO from reading it. You will walk away with a better understanding of what Google wants you to do to make Google’s life easier. It is evident that for many people that is enough, but that isn’t SEO, nor is it SEM- it’s doing things in a way that is convenient for Google.

You(Google) expect everyone on the web to give you accurate link data by flagging paid advertising with nofollow or some other google approved method, but you don’t give us the same courtesy in return. Seems rather one sided don’t you think?

The reality is that Google is n’t stopping SEO spammers, it’s encouraging honest webmasters to become spammers and Hackers.

This is why I don’t use Google Analytics. They already know 80% of everything about me… I got to keep something to the imagination… =)

Constantly rotating content can be a useful tool for informing users of new features, upcoming events and so on. It doesn’t intrude in the forums as it would if all 4-5 news items were displayed at once and it grabs attention. Obviously it has to be designed carefully so as not to be too in-your-face. It may also be useful to check your visitor logs; if you do not have a significant proportion of return visitors, it’s a pretty pointless move, anyway. And if you have a very high proportion of return visitors, You will know that news isn’t what they are looking for as both Search engines and users love to find stable content.

1. If Your website is a very popular site in your niche and getting lots of traffic from search engines, it means that your website URLs are crawled very highly and this makes it easy for scrapers to steal the content and make a MADE FOR ADSENSE(MFA) sites putting your content.

2. Some are marketing analytics for advertising companies to gather data about you and your company and sell it to advertisers for profit. The marketing strategies involve continuous observations on following factors

In the recent times, Many people seem to post about sitemap.xml suffering a problem with content. In the sitemap you give a title, description and URL of the webpages in your website

Is the new content title and meta tag scraped before the sitemap is submitted to google by sitemap generators? And the Answer is YES

The sitemap.xml file hands over a list of urls of website directly to any scraper who wants to make use of it for cloaking

Cloaking is primarily used to show an optimized page to the search engines and a different page to humans

Excessively scraped sites can struggle in the SERPs- This means that When someone mirrors your content it’s possible for your page/site to get hit with a duplicate content penalty.

Some Ideas to make it hard for Scrapers

But….

Any time you give scrapers a clear path to avoid honey pots and spider traps they’ll use it. With that said, the scrapers can simply scrape a search engine first using site:mydomain.com to get the equivalent of a sitemap and avoid your spider traps anyway.

So Is it beneficial to swap reciprocal links with a directory? Few Points to remember……

1. Depends on the quality of the directory. There are all types of directories. You will see directories that are low quality in appearance and content, and you will find directories that are high quality and offer useful related content.

2. Look for the editor controlled directories.

3. You should be able to find relevant content to what your website is about.

4. Focus on quality and relevancy than PR(page rank). PR does not matters in this case because there are many quality websites which start off new with low (or no) PR.

5. Getting your site reviewed manually and then listed in a directory determines the quality, relevancy of your website as well as the web directory you are submitting to.

6. You might try Googling your keyphrase + add link [or] suggest link [or] add url [or] submit a site which will show you websites that match your keywords and also actively solicit link exchange.

7. Link exchange with quality sites when it benefits your end users experience by helping them learn more about your own product/service/information.

8. Link exchange should always be conducted first and foremost as a branding and traffic building function.

9. Do not make linking decisions based on how you think it will affect your website rankings in search engines.

10. If you “require” reciprocation instead of politely requesting it when it benefits the end user, think of how that sends the wrong signal to the other webmaster.

11. Look around your keyword sector in Googles version of the ODP. (this is best done AFTER getting an odp listing – or two). Find sites that have links pages or freely exchange links. Simply request a link exchange. Put a page of on topic, in context links up your self as a collection spot.

12. Search Engines prefer that you as a webmaster avoid those services where you pay your money and then you get auto linked to hundreds or thousands of websites overnight without making any decisions as to who you will or will not be linked to.

13.

Who you link out says a lot to the search engines about your link development strategy.

14. You fail to update your content on a regular basis and/or publish fresh useful content on a regular basis and you are more likely to lose your search engine rankings.

15. Buying links from quality directories or blogs (and via blog comments) are also useful when it’s relevant for the end user.

16. Keep link development volume natural.

Obtain a new link today, none tomorrow, 3 links the next day, none for the next few days, 4 the next day, one the next day and so on.. If you find a cure for a horrible disease and you publish it on your website and you end up with a high volume of links overnight, do not worry about that. The search engines are smart enough to sort that out.

17. Topical directories have the strongest rankings

18. Browse through the 99% web directories to know which is the worthwhile directory and this should be a continuous process.

19. Support your local and topical directory.

20. Web directories help in finding authority websites

21. More doubts… Read this How to assess free and paid directories?

Remember there is no free lunch and links are cheap.