Personal and business blogs: What is difference between two?
There is not much of difference between personal and business blogs visually but there is a fine difference between them in terms of reputation and brand attached.

Business blogs should be well planned before hand. Companies can't afford to just walk away after launching their blog. Business blog has to be successful. Constant and consistent posts are the rule of the game. Blogsphere is full of best writers and faster one learns their rule, better for them. Companies can't just rely on the fact that they are market leaders in their business so they will be successful with their blogs too.

The postings on business blog should be open and should portray personality of the writer and the company. The postings on business blogs should be very informal, and should be written in first person voice. Posts should be informative and relevant with an expert touch to it.

Business Blogs and it content:
According to search engine optimizers, "Content is King". Indeed this is true for websites but not for a blog. Blog is all about writing with a particular voice and personality. A lot of people would like the style and would stick to the blog with regular visits. A lot of them will hate it and would never return.

Content for a business blog should be written in a strong voice with high consistency in quality. It becomes somewhat difficult to maintain quality with regular postings, but no choice. A few bad or substandard posts and regular visitors to the blog will fly off.

Important
Don't hammer your visitors every time with posts like how great is your product and so on. Add some funny incidences or bit of humor to your postings. Talk something about how employees enjoyed drinks in a party organized at particular department. Add some lighter moments in between posts.

Business blog helps companies or an individual to reach out to new audiences. If you have any information to share with people then blogs are the best and easiest way to publish it online and share it with your customers.

The business blogs could be categorized into many ways. It could help a company to communicate with its people who are stationed at different location. The employees could update themselves about the happenings in the company from miles away. Companies could also use them to exhibit their skills, which will eventually carve a niche for them.

Now we will look at how a business could benefit from a blog:

1. Business blogs helps to build a community and a trusted group of follower online
2. More effective then emails
3. Improves public relation both inside and outside of the company.
4. Best medium for communication with a benefit of being interactive
5. Less encroachment of privacy
6. Better then press releases and helps in creating brand
7. Permanent
8. No/partial expertise needed to maintain it.